The WMS Group, who created the innovative award winning Safe and Sound used car warranty, are aiming to drum up business for their dealers with the launch of a new TV advertising campaign this week.

The advertisement for the Safe and Sound product features Sir Stirling, and a new addition to the Safe and Sound family, Ben Collins, the former Stig from Top Gear.

The campaign will appear on ITV4, Sky Living, Motors and Discovery Turbo, with an expected reach of 7 million people per day.

The adverts aim to attract customers to selected dealers forecourts and feature reasons why used cars should carry the Safe and Sound warranty and customer care package with them.

Sir Stirling has endorsed the Safe and Sound programme since its inception.

WMS managing director, John Colinswood said: “This is a winning combination and brings a completely new dynamic to our flag ship product.”